Let’s Talk Branded Merchandise!

As a small business owner myself, I know the importance of a well placed logo. I'm here to guide you through logo placement and product selection. Here are my top 5 tips on how to make an impression with branded merch!

 

 

 

ONE

Create a Brand Guideline before you start ordering!

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Could you imagine seeing an ad for a product sold at Walmart, but the Walmart logo appeared in bright pink? You probably would assume that the ad was fake and disregard it entirely. That's because Walmart has built your trust with consistent marketing. How do big brands create consistent, trust-building marketing? They use a Brand Guideline. Think of it as a rulebook for your logo. It lists your fonts and colors and it shows how & how not to display your logo. Once you’ve created your guideline, ordering merchandise will be a breeze! You will know exactly how you will want your logo to look on each product.

 

TWO

Ask your followers!

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We all know that asking questions to your social media audiences builds engagement, but did you know that it can also help you collect valuable data!? If you aren’t sure what branded products you clients would be interested in buying, ask them! Post a poll, get people involved & make it fun! This may seem simple, but it is incredibly effective!

 

 

THREE

Try Small Batch Orders

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When selecting which products to brand for consumers, it is best to create in small batches. That way you don't end up with 90 hats that aren't selling.

 

FOUR

Deck out Your Personal Items

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Who better to advertise for your company than you! As the owner of your business, you will most likely find that having branded personal items is a great conversation starter. Logo'd items like water bottles, cell phone covers, hats, and journals can prompt people around you to inquire about your business.

 

 

FIVE

Stay Current

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Keep up to date with popular products and their accessories. If you're one of a few companies offering brightly covered cases for the latest Apple product, chances are people are going to buy your case. You know, the one you had specially made with your logo on it? And just like that, now people are advertising for you!